Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
My rating: 3 of 5 stars
I picked up this audiobook after attending a webinar about branding yourself. I guess I thought there would be a little more about a personal part in being remarkable, but this book was definitely more heavily based in running your own business, or being part of a business.
The highlight of the book is really the overall message - take the risk and be remarkable. I think if you can incorporate that into your life and business, you'll be successful and kind of don't need to read this book. That being said, it may have been a more relevant read back when the examples were accurate. Now, reading about ipods and how best buy is the most remarkable example in the market is a little... off putting.
This book could definitely use an update to match with the growing markets and demand for the remarkable. Do I think it's relevant? Yes, overall, but these stories that are peppered throughout take you right out of the book and into a world of skeptics. For example, he talks about how there is no way to further enhance the cell phone. It can't get smaller and the only thing that can be enhanced is allowing the functionality of sending photos to people, but it would require both people to have the same type of phone. Sigh.
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